METHODOLOGY
Learn more
Design Fiction: A way to imagine and strategize new futures
The process of design fiction starts with the creation of scenarios of possible futures that are rooted in the present yet include new developments, significantly altering market needs and opportunities. Design Fiction does not predict the future, it opens new horizons and possibilities to act in the present and provoke the conditions for more desirable futures. The design fiction process results in concrete actions taken to better adjust what companies do and how they do it.