What will be the future of the real estate and construction sector? What breakthrough innovations are being launched that could threaten your business? It is to answer this question that Schoolab took the VINCI Immobilier teams on board for a corporate seminar on the future of real estate in New York City! 7 days in New York on the future of PropTech for the COMEX and the high potentials of VINCI Immobilier.
The stakes: a real estate sector revolutionized by “PropTech”.
PropTech is revolutionizing the real estate industry. This term refers to all the innovations and startups that are reinventing the way we market and build the buildings and cities of tomorrow. Intelligent buildings, 3D construction, coworking, coliving, … the real estate industry is undergoing profound upheavals. PropTech and ConTech, designating building innovations, Smart Real Estate, Real Estate FinTech, are stimulating the birth of many high-growth startups, particularly in New York, USA.
As early as 2016, the first Proptech Licorne startup reaches a valuation of more than one billion dollars. In the same year, three others followed. Source
Far from being a niche trend, these innovations can become a threat to the most established companies if they do not follow suit and launch their own innovations.
The need of the real estate leader: understanding PropTech’s challenges
The goal of the Learning Expedition was to understand the stakes and challenges of Proptech in order to rethink its business model. The objective was also to explore new markets (coliving, coworking, etc.) in the real estate sector, in order to understand how to integrate and cooperate with all the actors of the Smart City.
The Learning Expedition: a seminar in an innovative ecosystem
What is a Learning Expedition (LEx)? It is a company seminar for a group of employees, senior executives, or the executive committee whose objective is to train and feed its reflection on the future of an industry. The first step to avoid uberization is thus to keep up to date on the latest trends and innovations in one’s sector.
“Getting inspired and taking a step back helps to give meaning to what you do and thus work in a more enlightened way. Discovering new ideas stimulates the imagination of the teams, which become forces of the proposal. It’s a real tool for motivation and loyalty!”
Deborah Kreis, Head of Learning Expedition
An immersion in New York in the heart of the real estate of the future
The innovation team wanted to dedicate time to innovation for all members of the VINCI Immobilier Executive Committee. During 5 days in New York, Schoolab alternated meetings with Proptech start-ups & accelerators, American real estate developers, public players (New York City Hall), real estate investment funds, and visits to innovation sites.
Each day was dedicated to the exploration of a theme to understand and project oneself into the future of the promoter’s profession. Daily debriefings and Design Thinking workshops were organized to transpose the meetings to the context of VINCI Immobilier and measure the interest of each player.
A week that radically changed the team’s perspectives
LEx has made it possible to align the vision and guide the innovation strategy through concrete projects, in particular by initiating collaboration with a startup. The teams were able to understand how trends will impact their businesses. They were thus able to think about new positioning.