How to revitalize a profession?

In the past 10 years, according to the Union National des Entreprises de Coiffure, there has been a reduction of 10,000 people in the hairdressing profession.

L’Oréal, the world’s largest cosmetics company, has been directly impacted by this depletion in hairstylists. To tackle this growing challenge, L’Oréal decided to launch a revolutionary school with the objective of creating new careers in the hairdressing industry.

Task Consulting Innovation with Schoolab

In order to address this challenge, Schoolab was assigned the task of creating a school of excellence for L’Oréal called Real Campus. The concept of Real Campus combined both hairdressing and entrepreneurship skills resulting in the construction of a well-rounded team including a mission director, a project manager, a UX/UI designer, and an instructor for professional hairstyling. Pedagogical engineers were later introduced to the project in order to aid in the development of the school and its launch. 

Boosting business innovation

The purpose of Real Campus is to offer learning opportunities not only in hairdressing and entrepreneurship, but also to include instruction in the development of science and digital skills, as well as mandatory English skills. Thanks to this new methodology, nearly 200 applications were received to join the first Real Campus class. 

Innovation project management key results

A soft-opening of around 20 participants was launched in January 2020 in order to begin the introduction of Real Campus before its grand-opening at the start of September 2020.

  • 8 months- time from brainstorming idea to actual launch of the school 
  • 440- hours of educational content produced 
  • 178- number of applicants received for the first opening